Irish start-up HoloToyz signed up by Sega and Nickelodeon

HoloToyz uses augmented reality technology to interact with traditional toys and books designed for three to 12-year-olds

Aaron Rogan

News Correspondent @aarrogan
21st November, 2021
Irish start-up HoloToyz signed up by Sega and Nickelodeon
Declan Fahy and Kate Scott. ‘It is completely unheard of in the toy industry for a toy company to obtain so many licences in such a short period of time, but also for such a small and young company to be approached by such big-name brands.’ Picture: Barry Cronin

An Irish augmented reality technology start-up has secured licensing agreements with Nickelodeon and Sega to produce a range of toys.

Kate Scott and Declan Fahy, a husband-and-wife team, and Paul Cosgrave last year founded HoloToyz, which uses augmented reality technology to interact with traditional toys and books designed for three to 12-year-olds.

HoloToyz has developed animations for the apps which interact with a range of products including books, watches, wall decals and temporary tattoos. When...

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