Hub-and-spoke model drives HubSpot’s success

The inbound marketer’s core product range may have evolved to meet customer needs, but its culture remains the same

Emmet Ryan

Technology Correspondent @emmetjryan
19th April, 2020
Hub-and-spoke model drives HubSpot’s success
JD Sherman, HubSpot‘s president and chief operating officer says the company chose Dublin for its European headquarters because it had a population ’that understand technology and communicate it to mere mortals.‘ Picture: Alan Rowlette

In March, HubSpot joined the ranks of elite companies in Irish tech by becoming one of just a dozen multinationals to have, or plan to have, over 1,000 staff working here. The others are almost exclusively household names like Microsoft, Apple, Google, Facebook and Intel.

HubSpot, an inbound marketing business founded in Massachusetts in 2005, has grown rapidly over its eight years in Dublin, despite not having particularly big aspirations when it first put down roots...

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