technology

Charlie Taylor: Just what is going on at Twitter?

Our technology and innovation editor ponders Elon Musk’s move to rename the company X, and ditch the blue bird logo

Owner Elon Musk unveiled a major rebranding of the social media platform on Monday. Picture: Getty

What’s going on at Twitter, er, I mean X?

Elon Musk at the weekend announced the company formerly known as Twitter will now be known as X. He’s also unveiled a new logo to replace the well-known blue bird.

Anything else?

Yep. “Tweets” are also to be replaced with posts to be called “x’s” from now.

Why has he done this?

Good question. Musk wants to create a so-called “superapp” that would mimic WeChat, the ...