Artificial intelligence and CRM: the perfect match
Customer relationship management is good, but integrating it with AI and and help turbo charge your business, writes Alex Meehan
When it comes to streamlining a company’s interactions with its customers and the general public, it’s hard to think of any tool more valuable than a good customer relationship management (CRM) system.
Set up properly, CRM can help a company deliver uniform customer experiences and makes all communications and sales processes run more smoothly. But in a world where consumers expect ever more from the companies they deal with, getting CRM right is an ongoing ...