Tech View: The cookie finally crumbles as Google calls a halt

Google is getting rid of third-party cookies in a move that highlights the need for a complete rethink on online advertising

Emmet Ryan

Technology Correspondent @emmetjryan
7th March, 2021
Tech View: The cookie finally crumbles as Google calls a halt
Google is to remove all third-party cookies from its search engine

Google’s plan to remove all third-party cookies is getting closer and it appears that there really is no going back.

The move promises a new era of improved personal data protection and, more importantly, will force advertisers to rethink how they operate in the digital sphere.

Third-party cookies are used by advertisers to track your movements across the internet, following you wherever you go to a better idea of your interests and work...

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