Wednesday August 12, 2020

Google cuts cookies to soften regulatory bite

The search engine giant’s promise to phase out third-party trackers is like a pre-emptive plea bargain

Emmet Ryan

Technology Correspondent

@emmetjryan
15th January, 2020
Google’s decision to get rid of third-party cookies is going to be expensive in the short-term but it will have weighed this against the cost of falling foul of regulators

Google’s announcement on Wednesday that it would phase out the most invasive internet trackers, third-party cookies, screams of regulation actually having the desired effect.

Much as the general data protection regulation (GDPR) comes with heavy fines – 4 per cent of global turnover or €20 million, whichever is higher – the purpose of setting them so high is to stop them being needed. They are meant as a deterrent.

It’s the 4 per cent...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

If TikTok is sold to tech giant Microsoft, it will largely be left to do its own thing while its new owner learns more about its audience, but there are dangers ahead

Emmet Ryan | 3 days ago

The Amazon multibillionaire and his Big Tech contemporaries cut unimpressive figures as they were interrogated by the US House Judiciary Committee last week

Emmet Ryan | 1 week ago

The streaming service with deep pockets has been an also-ran from the start, but that may be about to change

Emmet Ryan | 2 weeks ago