Google’s announcement on Wednesday that it would phase out the most invasive internet trackers, third-party cookies, screams of regulation actually having the desired effect.
Much as the general data protection regulation (GDPR) comes with heavy fines – 4 per cent of global turnover or €20 million, whichever is higher – the purpose of setting them so high is to stop them being needed. They are meant as a deterrent.
It’s the 4 per cent...
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