Wednesday January 29, 2020

Google cuts cookies to soften regulatory bite

The search engine giant’s promise to phase out third-party trackers is like a pre-emptive plea bargain

Emmet Ryan

Technology Correspondent

@emmetjryan
15th January, 2020
Google’s decision to get rid of third-party cookies is going to be expensive in the short-term but it will have weighed this against the cost of falling foul of regulators

Google’s announcement on Wednesday that it would phase out the most invasive internet trackers, third-party cookies, screams of regulation actually having the desired effect.

Much as the general data protection regulation (GDPR) comes with heavy fines – 4 per cent of global turnover or €20 million, whichever is higher – the purpose of setting them so high is to stop them being needed. They are meant as a deterrent.

It’s the 4 per cent...

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