Monday September 21, 2020

Clock TikTok-ing for Microsoft to secure key deal

If TikTok is sold to tech giant Microsoft, it will largely be left to do its own thing while its new owner learns more about its audience, but there are dangers ahead

Emmet Ryan

Technology Correspondent

@emmetjryan
9th August, 2020
The layers of uncertainty around the potential purchase of TikTok by Microsoft makes it one of the most compelling propositions of recent years

The sheer uncertainty, or rather layers of uncertainty, around the potential purchase of TikTok’s operations by Microsoft makes it one of the most compelling propositions of recent years.

There are political ramifications, issues around fit, and a touch of the opening scene from Raiders of the Lost Ark. One of tech’s biggest names must be mindful of booby traps if it is to secure this prize.

This move would be made...

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