The Big Interview: Michael Cummins, the man who put Irish whiskey on the map
Michael Cummins was poached from Guinness by Irish Distillers in 1980 to breathe life into Irish whiskey. Now retired and writing his third book, his success is apparent from the worldwide growth in sales of Irish whiskey which, he says, was once regarded internationally as only an ingredient for Irish coffee
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Name and role: Michael Cummins, former managing director of the Irish Distillers Sales Company and group marketing director of Irish Distillers
Lives: Glenageary, Co Dublin
Age: 77
Family: married to Marie, we have four children Michael, Jayne, Orla, Suzanne, and 11 grandchildren
My working day: retired, but working on my third book, investing in the stock market
Early bird or night owl: early bird
Twitter, LinkedIn or Instagram: not into social media
In depth
