The Big Interview: Michael Cummins, the man who put Irish whiskey on the map

Michael Cummins was poached from Guinness by Irish Distillers in 1980 to breathe life into Irish whiskey. Now retired and writing his third book, his success is apparent from the worldwide growth in sales of Irish whiskey which, he says, was once regarded internationally as only an ingredient for Irish coffee

Aaron Rogan

News Correspondent @aarrogan
4th July, 2021
The Big Interview: Michael Cummins, the man who put Irish whiskey on the map
Michael Cummins, former managing director of the Irish Distillers Sales Company and group marketing director of Irish Distillers

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Name and role: Michael Cummins, former managing director of the Irish Distillers Sales Company and group marketing director of Irish Distillers

Lives: Glenageary, Co Dublin

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