Self hair: How skincare technologies are the future of haircare

Ingredients that were once reserved for our faces are now being repurposed for our strands

14th March, 2021
Long luscious locks on the catwalk at Vivienne Westwood’s Fall-Winter 2020 show last year

Hyaluronic acid, squalane, bakuchiol, niacinamide – they’re the types of ingredients that have long been listed on the back of facial cleansers, serums and moisturisers but it’s only in recent years that we as consumers began to take note. Long gone are the days when women blindly bought whatever products were marketed to them; in their place, a new era of intelligence, transparency and information has arrived.

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