Putting on the spritz: why are face mists back in fashion?
Facial mists have ditched their ‘nice, but not quite necessary’ reputation to become a must-have product on the shelves and desks of dermatologists and skincare superfans alike. So what’s changed?
When it comes to, well, pretty much everything, it’s safe to say our collective patience has well and truly dwindled. Once a virtue, patience has become as rare as handwritten letters. Thanks to swift service, same-day delivery and technology in general, we want – no, demand – everything right now. Our need for instant gratification is stronger than it’s ever been and it’s now even true with our beauty products. After all, if JustEat can ...