News splash: Swimwear gets sustainable
In the wake of the pandemic, there’s a growing optimism about the summer ahead and with that comes a new opportunity for style-forward swimwear labels that uphold ideals of sustainability
Shopping for swimwear is not something that occupies much thought here year-round, so it may come as a surprise to learn that there’s increasing pressure for the summer-friendly category to mirror the efforts made by the wider fashion industry in terms of sustainability, ethical production and inclusivity. While established brands and retailers suffered through a year devoid of travel, disruptor brands have emerged, finding new opportunities in becoming an extension of a lifestyle, rather than ...
