How skincare has become a welcome and essential part of life for men

The beauty industry is gradually recognising the importance of diversity in men’s products, with savvy brands focusing on potent ingredients and smart packaging

14th February, 2021
How skincare has become a welcome and essential part of life for men
Male skincare is no longer considered frivolous or indulgent

Beauty isn’t a frivolity reserved for a vainglorious few. A shower with a nice shower gel or a fragranced shampoo is “beauty”, So is brushing your teeth and shaving. Even the most ascetic of us engage in beauty rituals and buy beauty products. So, let’s stop pretending that men aren’t beauty consumers with the power to demand products that work for their needs. Let’s also stop pretending that men don’t have beauty-related needs. Of course,...

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