How skincare has become a welcome and essential part of life for men

The beauty industry is gradually recognising the importance of diversity in men’s products, with savvy brands focusing on potent ingredients and smart packaging

14th February, 2021
How skincare has become a welcome and essential part of life for men
Male skincare is no longer considered frivolous or indulgent

Beauty isn’t a frivolity reserved for a vainglorious few. A shower with a nice shower gel or a fragranced shampoo is “beauty”, So is brushing your teeth and shaving. Even the most ascetic of us engage in beauty rituals and buy beauty products. So, let’s stop pretending that men aren’t beauty consumers with the power to demand products that work for their needs. Let’s also stop pretending that men don’t have beauty-related needs. Of course,...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Polished arches: why it’s all about brows this season

Style Amy Heffernan 1 week ago

The thoughtful shopper: the best Irish beauty buys

Style Amy Heffernan 1 week ago

Smooth operators: the latest non-invasive treatments

Style Amy Heffernan 1 week ago

21 best beauty buys of 2021

Style Laura Kennedy 1 week ago