Edible beauty: the new generation of supplements

While there’s no real substitute for a balanced diet – and managing those stress levels – a targeted supplement may give skin, hair and even overall wellbeing a boost.

11th April, 2021
Edible beauty: the new generation of supplements
Collagyn, Ancient + Brave’s vegan-friendly alternative to collagen, is available to Brown Thomas

The interest in beauty-focused supplements, or edible beauty, has exploded in recent years and it’s thought the market could be worth $3.7 billion globally by 2022. Here at home, Arnotts department store noted a 740 per cent increase in sales following the introduction of supplement brands to its Beauty Hub last year.

The new gen supplements are chicly packaged, with sophisticated formulations aimed at everything from reducing inflammation (a key factor in skin ageing) to encouraging...

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