Making It Work: Switching models proves decisive for software firm

Antrim-based Decision Time’s move from an upfront payment system to software-as-a-service helped the company to find its niche

21st March, 2021
Making It Work: Switching models proves decisive for software firm
Geoff and Sinéad Higgins, the husband and wife team behind software firm Decision Time. Photo: Stephen Davison

When Geoff Higgins started Decision Time, the software firm he runs with his wife Sinéad in Co Antrim, their approach was to “say yes to everything”.

The software developer founded the company in 2003, aged 35, after working overseas in IT consultancy roles in Europe and Australia. Sinéad joined the business two years later, to manage finance and HR.

In the early years, the couple “took any work we could get”,...

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