Making It Work: Sheeran connection is music to ears of guitar firm

A conversation with troubadour Ed Sheeran about acoustic guitars opened up a whole new market for Lowden Guitars

3rd May, 2020
Making It Work: Sheeran connection is music to ears of guitar firm
David Ausdahl, managing director at Lowden Guitars, and George Lowden, the company's founder. The family firm launched its Sheeran by Lowden range in March.

A collaboration with singer-songwriter Ed Sheeran has helped family-owned Lowden Guitars to expand its market reach in Europe and the US.

Based in Co Down and in business for 46 years, the company was honoured last with a Queen’s award for enterprise for international trade.

A self-taught luthier, George Lowden made his first guitar in 1974, and his handmade designs have since been used by acclaimed musicians including Sheeran, Eric Clapton, Alex de Grassi...

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