Making It Work: Sheeran connection is music to ears of guitar firm
A conversation with troubadour Ed Sheeran about acoustic guitars opened up a whole new market for Lowden Guitars
A collaboration with singer-songwriter Ed Sheeran has helped family-owned Lowden Guitars to expand its market reach in Europe and the US.
Based in Co Down and in business for 46 years, the company was honoured last with a Queen’s award for enterprise for international trade.
A self-taught luthier, George Lowden made his first guitar in 1974, and his handmade designs have since been used by acclaimed musicians including Sheeran, Eric Clapton, Alex de Grassi...
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