Making it work: Labour of love as Grown eco brand branches out into gift of native trees

For every Woodland Card purchased from Grown clothing firm, a native Irish tree will be planted on a Grown Forest plot on the buyer’s behalf

18th December, 2020
Making it work: Labour of love as Grown eco brand branches out into gift of native trees
Neil McCabe of Grown Forest, which aims to plant 50,000 trees across Ireland by the end of next year to widen Ireland’s biodiversity and revive our wild forests. Picture: Conor McCabe

Three firemen in Dublin are on a new mission to revive wild forests around the country as part of a sustainable business launched six years ago.

Neil McCabe, Stephen O’Reilly and Damian Bligh are the co-founders of Grown, a sustainable fashion brand selling Fair Wear and Peta-approved clothing made ethically from organic and recycled materials.

The three are year-round sea swimmers and surfers, so their eco-drive was fuelled by concerns over microplastics polluting...

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