Thursday August 6, 2020

Making It Work: Cider firms team up for the big reopening

Legacy Irish Cider and Longways Cider have joined forces in a bid to ramp up sales

5th July, 2020
Liam McDonnell, owner of Legacy Irish Cider with James O’Donoghue, LongWays' founder: the companies will continue to trade under their existing names but will pool their resources

Two cider-makers from apple-growing families have decided to pool their resources as pubs and hotels around the country reopen for business.

Liam McDonnell, of Waterford-based Legacy Irish Cider, has merged with James O’Donoghue‘s Longways Cider in Tipperary ahead of plans to ramp up sales in Ireland and forge new links overseas.

Both brands will continue to trade under their existing names, while McDonnell manages sales and strategy and O’Donoghue oversees production....

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