Making It Work: Baby boutique boom as crisis opens up new online markets sells a range of home-grown and international gift products for a growing market

24th May, 2020
Making It Work: Baby boutique boom as crisis opens up new online markets
Joanne O’Brien with her two-year old twins Nevaeh and Cian

Just over a year on from its launch, is catering to a growing number of customers shopping online for gifts for newborns and toddlers.

The online boutique stocks a range of clothing, nursery accessories and children’s bedroom furniture, ranging from cot and bed canopies to giant stuffed animals and decorative hot air balloons.

“A lot of the clothes we sell are in the higher price bracket, so they are definitely for...

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