Sunday February 23, 2020

GP bids to grab a slice of vitamin supplement market

Clíona Murphy got the idea when listening to patients in her practice raise concerns about their cholesterol levels

22nd December, 2019
Cliona Murphy, founder of iVitamins

An Irish GP has set up a healthcare company in a bid to compete in the market for over-the-counter vitamins and health supplements. Clíona Murphy set up iVitamins in April 2018 and has already brought her first health supplement to the market.

Launched in October, Cholestero-Low is an over-the-counter supplement that contains oat beta-glucan. The ingredient has been approved by the Food & Drug Administration in the US and the European Food Safety Authority...

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