GP bids to grab a slice of vitamin supplement market

Clíona Murphy got the idea when listening to patients in her practice raise concerns about their cholesterol levels

22nd December, 2019
GP bids to grab a slice of vitamin supplement market
Cliona Murphy, founder of iVitamins

An Irish GP has set up a healthcare company in a bid to compete in the market for over-the-counter vitamins and health supplements. Clíona Murphy set up iVitamins in April 2018 and has already brought her first health supplement to the market.

Launched in October, Cholestero-Low is an over-the-counter supplement that contains oat beta-glucan. The ingredient has been approved by the Food & Drug Administration in the US and the European Food Safety Authority...

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