Saturday May 30, 2020

Fancy that: a sustainable alternative to fast fashion for kids

24th November, 2019

Kim Berg launched the first collection for Fancy Fawn, her new childrenswear brand, last month with the aim of offering parents a sustainable alternative to fast fashion.

Inspired by her own upbringing, the Dublin woman spent two years preparing to bring Fancy Fawn to market, partnering with a small manufacturer in the US to produce the nine-piece collection.

“I grew up in a big family with eight children, and everything was handed down, so this idea of not letting things go to waste unnecessarily was a big part of my upbringing,” Berg said.

“I really love kid’s fashion. Since I had my first child five years ago, the idea of launching my own children’s fashion label has been a dream of mine. I wanted to make it sustainable, because I want to encourage people to buy clothes that are sustainably sourced and long-lasting: pieces that can be handed down and will last over time.”

Keen to find a manufacturer in Ireland that could produce her range close to home, Berg was disappointed to find that she would have to look further afield to get her fledgling business off the ground.

“There was one small fashion house here that I could have gone with, but the cost would have been exorbitant. Then I found this company in the US called Clothier Design Source. They’re based in Minnesota and they were set up to work with small operators in the industry like myself," she said.

"I design the clothes in the range, and they assign pattern-makers and produce the pieces. It was really important for me to find a company like that to work with, because I don’t want to produce on a large scale. I want to manufacture on a small scale and in an ecologically ethical way.”

There are eight dresses in Berg’s Fancy Fawn collection, each costing €35 and featuring screen-printed illustrations inspired by nature. She also has a black gender-neutral sweater, priced at €25.

She sells online at Fancyfawn.ie, and uses sustainable fabrics like organic cotton and Tencel Lyocell, a biodegradable fibre derived from wood.

“The clothes are ethically made with oeko-tex certified fabrics that can endure wear and tear: slow fashion, so to speak, that can take kids from playground to party,” said Berg.

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