€400k funding round sweetens the deal for sugar-free snack firm
With a focus now on online marketing, Dr Coy’s Health Foods plans to increase its workforce and to take its naturally sweetened bars to overseas markets
Alison Stroh’s company sells sweet treats, but with a difference: they don‘t include regular sugar.
She founded Dr Coy‘s Health Foods after meeting Johannes Coy, a German oncologist and cancer researcher, while working in Germany.
“Johannes had worked at the German Cancer Research Centre for many years and had discovered these sugars that don't spike your blood sugar levels,” Stroh said.
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