Sunday January 19, 2020

Bionic aims to rebuild firms’ digital marketing strategies

Founders say they have the technology to give you a greater return on your ad spend across online platforms

12th January, 2020
Ciaran Fitzgerald and Brendan Hughes of Bionic. Picture: Fergal Phillips

Bionic was co-founded by Ciaran Fitzgerald, the former Ireland rugby captain, in 2011 to help marketers calculate the return on their ad spending on digital platforms.

The company takes its name from Steve Austin, the lead character in The Six Million Dollar Man, whose bionic implants gave him superhuman strength.

Brendan Hughes, who joined Bionic last April as chief executive, said the company’s automated software allowed online marketers to implement complex bid and budget strategies that...

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