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How to make ads attractive to web users

How to make ads attractive to web users

"A subversive technology that allows users to “avoid unpleasant and uninteresting material” i...

This much I know: Gillian Horan

This much I know: Gillian Horan

Gillian Horan, managing director, The Pudding Brand Agency

Time to win back the work

Time to win back the work

The new chair of the Marketing Institute is urging better measurement of marketing results and a push to win back business lost to London

Inside Track

Inside Track

Gala sponsors Team Ireland

Could social media save the pub? A lot of likes say ‘Yes’

Could social media save the pub? A lot of likes say ‘Yes’

Publicans are using Facebook and Twitter to retain and win business.

Putting the fizz into Innocent

Putting the fizz into Innocent

If the soft-drinks behemoth Coca-Cola were to turn juice and smoothie company Innocent into a min...

This much I know: Deirdre O'Brien, Powerscourt Hotel

This much I know: Deirdre O'Brien, Powerscourt Hotel

Deirdre O’Brien, director of sales and marketing at Powerscourt Hotel

Back in Bloom on a €200k budget

Back in Bloom on a €200k budget

Bloom, the annual gardening festival, is gearing up to spend €200,000 on marketing this year. ...

Application process open for Galway Film Fair

Application process open for Galway Film Fair

Applications are now being accepted for the marketplace at the 2015 Galway Film Fair, the industry arm of the annual Galway Film Fleadh.

Which party is leading the social media charge?

Which party is leading the social media charge?

One political party is surging ahead of all the others on social networks, and it’s not one of the coalition partners

This much I know: Rachel Ray, Simply Zesty

This much I know: Rachel Ray, Simply Zesty

Rachel Ray, strategic planner, Simply Zesty

Media & Marketing: Inside Track

Media & Marketing: Inside Track

Ford signs up to sponsor Make-A-Wish

Put your media buyer on the  spot to get a good deal

Put your media buyer on the spot to get a good deal

Media buying is fast paced, where you can be quickly outbid. Adam Davidson of money transfer firm Currency Fair explains how to make sure you get what you pay for

This much I know: John MacMahon

This much I know: John MacMahon

John MacMahon, marketing coordinator of home security firm Re:Sure

April 1st branding: A fool’s errand?

April 1st branding: A fool’s errand?

Every April 1, marketing and PR people cook up wheezes in the hope of getting their brands noticed. But is there any point?