Could social media save the pub? A lot of likes say ‘Yes’
Publicans are using Facebook and Twitter to retain and win business.
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Publicans are using Facebook and Twitter to retain and win business.
If the soft-drinks behemoth Coca-Cola were to turn juice and smoothie company Innocent into a min...
A new high-protein pasta made from buckwheat and chickpeas will hit shop shelves this summer. T...
Vibrant red or baby blue? The choice could make or break your brand
Only half of people with psoriasis use a prescription product
Company investing €1.5 million in a new ad campaign
In its first move outside Britain, the Italian food chain aims to open more than 30 stores around Ireland
As tobacco companies brace for a ban on branded packaging, will ambient advertising replace traditional tobacco marketing? Leanna Byrne reports
Having paved the way in experiential marketing, the creative production agency is working on a piece for Burning Man in Nevada
Is drinking a bad habit we’re falling out of, or a central part of our culture? It depends who you ask, writes Leanna Byrne
Alan Siegel, chief executive of Siegelvision, says companies need to focus marketing plans on building a clear identity
MD Bob Coggins sees AI as the way forward for personalised advertising
Most marketing is “dross”, British marketing expert and author Adam Morgan told an Irish audi...
Company in four-year strategy to reposition its brand
International business tycoon Riccardo Silva paid himself €45 million in dividends for 2014 as a sole shareholder in Irish holding company Media Partners & Silva.