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Could social media save the pub? A lot of likes say ‘Yes’

Could social media save the pub? A lot of likes say ‘Yes’

Publicans are using Facebook and Twitter to retain and win business.

Putting the fizz into Innocent

Putting the fizz into Innocent

If the soft-drinks behemoth Coca-Cola were to turn juice and smoothie company Innocent into a min...

Leaves offers healthy and great tasting food

Leaves offers healthy and great tasting food

A new high-protein pasta made from buckwheat and chickpeas will hit shop shelves this summer. T...

The colour of money: the art of branding

The colour of money: the art of branding

Vibrant red or baby blue? The choice could make or break your brand

How Leo Pharma gave the hard sell to skincare

How Leo Pharma gave the hard sell to skincare

Only half of people with psoriasis use a prescription product

Virgin Media Ireland targets SMEs with Branson factor

Virgin Media Ireland targets SMEs with Branson factor

Company investing €1.5 million in a new ad campaign

Prezzo to invest €1m in Irish marketing drive

Prezzo to invest €1m in Irish marketing drive

In its first move outside Britain, the Italian food chain aims to open more than 30 stores around Ireland

Tobacco marketing: Smoke and mirrors

Tobacco marketing: Smoke and mirrors

As tobacco companies brace for a ban on branded packaging, will ambient advertising replace traditional tobacco marketing? Leanna Byrne reports

Algorithm realises burning ambition

Algorithm realises burning ambition

Having paved the way in experiential marketing, the creative production agency is working on a piece for Burning Man in Nevada

Taking the drink industry’s measure

Taking the drink industry’s measure

Is drinking a bad habit we’re falling out of, or a central part of our culture? It depends who you ask, writes Leanna Byrne

Copycat culture in marketing and advertising

Copycat culture in marketing and advertising

Alan Siegel, chief executive of Siegelvision, says companies need to focus marketing plans on building a clear identity

Havas eyes further growth after revenue increases

Havas eyes further growth after revenue increases

MD Bob Coggins sees AI as the way forward for personalised advertising

Marketing guru Morgan dismisses ‘dross’ marketing

Marketing guru Morgan dismisses ‘dross’ marketing

Most marketing is “dross”, British marketing expert and author Adam Morgan told an Irish audi...

Beko’s €200,000 bid to get in the shop window

Beko’s €200,000 bid to get in the shop window

Company in four-year strategy to reposition its brand

Sports TV rights give Silva €45m payday

Sports TV rights give Silva €45m payday

International business tycoon Riccardo Silva paid himself €45 million in dividends for 2014 as a sole shareholder in Irish holding company Media Partners & Silva.