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The practice of so-called Hollywood accounting which has divided movie studios and artists for decades
In the year of the outsider, targeted and often free marketing paid off for Netflix - and the Trump campaign
Could the ad point the way to the success of an innovative Channel 4 format that’s betting on viewers’ desire for a big-screen TV experience?
Bob Hoffman has strong views on 'the digital delusion'
The US basketball shoe maker Under Armour’s identity as a performance brand worked for it - until it didn’t. It’s all about ‘athleisure’ now
The Brandz 100 list claims to rank brands according to proprietary brand value - and their picks have outperformed the market
Ten years on, it is still as divisive - yet there is no denying it is the site’s real success story
A Univision tie-up might be just the thing to fill that gap in its portfolio
The rise comes despite an ongoing challenge from the behemoths of the internet
If a rescue is coming, it might look more like a salvage operation
Ubisoft doesn’t expect the picture to make much money
But the French entertainment giant Vivendi wants to change that
Sometimes it pays to ignore the predictions
Newspaper launch to address needs of time-poor generation
