Time to adapt - or die
8 months ago
Brands are getting beaten up by digital, and sponsorship needs to react, writes sports marketing expert Phil Stephan
Search Results
Ewan MacKenna: The fact Sebastian Coe did not know of the allegations about Russian runner Liliya Shobukhova raises questions about his leadership
By
Ewan MacKenna
8 months ago
We’ve reached the stage where the best defence of his position is to implicitly admit he’s not up to the job
English football losing its grip on remote controls
By
Leila Abboud
9 months ago
Average viewership per game halfway through the English Premier League season is down by 11 per cent on the past year, prompting flutters at Sky and BT Sport
Ewan McKenna: In world football, have immoralities merely taken the place of illegalities?
By
Ewan MacKenna
9 months ago
Everyone here is winning, except for the sport and its fans
The Lions’ mouth: Warren Gatland
By
Ewan MacKenna
5 months ago
The New Zealander is about to coach the British & Irish Lions against his home country
'Window dressing won't appease Katie Taylor's fans'
By
Emmet Ryan
7 months ago
Saturday night's opponent for Taylor may be a former world title challenger but fans are anxious she face a real contender
Making Hoops’ dreams a reality
By
Emmet Ryan
7 months ago
Ray Wilson left Ireland for Australia in 1986, but never lost touch with his beloved Shamrock Rovers. Now he’s underwriting their future
Ewan McKenna: Rio the biggest loser from 2016 Games
By
Ewan MacKenna
8 months ago
Six months after the Olympic Games took place in Rio de Janeiro, the dilapidated stadiums are a reflection of the IOC’s empty promises to that impoverished city
A lesson in loyalty from Legia Warsaw FC
By
Wiktor Cegla
8 months ago
Wiktor Cegla, marketing director at Legia Warsaw FC and keynote speaker at FECKK 2017, shares first-hand insights and learnings from the club’s fan engagement and loyalty programme
China’s long march to football domination
By
Ewan MacKenna
9 months ago
China’s football has followed the same model as in other industries, purchase abroad to learn best practice
Waiting and Wandering
By
Ewan MacKenna
3 months ago
Bray Wanderers are in limbo this weekend, but their financial difficulties are indicative of a deeper malaise across the whole League of Ireland
How they rated
By
Jack Horgan-Jones
3 months ago
Jack Horgan-Jones on how the Lions individually measured up in a gruelling contest
Not even Tiger Woods could make golf profitable for Nike
By
Matthew Townsend
4 months ago
Nike exited the category a year ago amid Woods’s fading star power and the sport’s declining popularity
Belfast tapping into US college alumni network
By
Emmet Ryan
4 months ago
Rory McIlroy-backed group secures four-year agreement with NCAA to host basketball tournament
‘It’s about running around, showing emotion’
By
Emmet Ryan
4 months ago
Award-winning broadcaster and journalist Clare Balding enjoys being dropped in the deep end and believes in bringing energy to sports presenting