US shopping channel deal could reboot Irish retail and tourism

Pennsylvania-based QVC, which has 16 million active customers, plans to broadcast from Ireland, which could be a game changer for struggling vendors here

5th September, 2021
US shopping channel deal could reboot Irish retail and tourism
For Aran Woollen Mills, QVC orders represent between 5 and 10 per cent of its business

A long-running collaboration between QVC, the American shopping channel and Enterprise Ireland is being brought to new heights in a deal expected to net millions for Irish companies.

QVC, Enterprise Ireland and Tourism Ireland signed a three-part deal earlier this year to produce and broadcast three live shows from Ireland in a bid to reboot retail trade and tourism from American consumers.

Since 1989, QVC, which claims to have 16 million active customers, has devoted...

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