Shoppers urged to ‘click local’ as retailers take leap into unknown

Many Irish retailers have been using their websites as little more than business cards, but with no footfall in non-essential shops for the next six weeks, they urgently need to attract online customers

Aaron Rogan

News Correspondent @aarrogan
25th October, 2020
Shoppers urged to ‘click local’ as retailers take leap into unknown
Mary Flanagan Ryan, owner of Nozomi Shoe Boutique in Ennis Co Clare: timely online launch Picture: Arthur Ellis

Mary Flanagan Ryan has been using Facetime video calls to show loyal customers around the latest range of Italian designer shoes in her Ennis boutique.

After 30 years in business, the owner of Nozomi realised she needed to embrace digital sales fully during the last set of Covid-19 restrictions. She launched NozomiShoes.ie this month and has already seen the benefit since the government’s announcement of level 5 shut her store unexpectedly again last week.

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