Jeweller Chupi sets her own gold standard

In response to Brexit, recession and pandemic, the Irish heirloom maker moved fully into online sales and a higher price point – and it is paying off

21st February, 2021
Jeweller Chupi sets her own gold standard
Chupi Sweetman, founder of Chupi, the jewellery business: ‘The change that we envisaged happening over several years had to happen almost overnight.’ Pic: Brendan Duffy

Chupi, the Irish luxury jewellery business, has accelerated its growth targets in the face of the challenges of the pandemic and Brexit, its founder said.

Chupi Sweetman started the business in 2013 and has grown it from a mid-market jewellery brand selling mainly through physical shops, into a luxury online retailer with €5 million in annual sales.

The pandemic fast-forwarded a range of growth and sales plans.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Comment: Retail needs a clear path to reopening safely

Retail Duncan Graham 2 weeks ago

Plan to convert 4,000 empty spaces above Dublin shops into housing

Retail Killian Woods 3 weeks ago

Retailers hit by new restrictions call for the return of click-and-collect

Retail Killian Woods 1 month ago

Retailers warn 20k to 30k jobs could be lost in latest lockdown

Retail Killian Woods 1 month ago