Tuesday February 18, 2020

Alcohol-free beer sales rise as Christmas loses some fizz

Sales of sparkling wines drop 11% as non- and low-alcohol beer sales rise by more than a quarter

13th January, 2020
Non-alcoholic and low alcoholic beer sales were up by 27.2 per cent

Christmas spirit had a lower alcohol content last month as consumers bought less booze, with many turning to alcoholic-free and low-alcohol beer.

Alcohol sales in the four weeks to December 29 were down 2.9 per cent on the same period in 2018, with sparking wine and champagne experiencing the biggest decline at 11.3 per cent, data from Nielsen showed.

Alcohol-free and low-alcohol beer sales were up by 27.2 per cent. The boost came the month after Bord Bia launched...

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