Christmas spirit had a lower alcohol content last month as consumers bought less booze, with many turning to alcoholic-free and low-alcohol beer.
Alcohol sales in the four weeks to December 29 were down 2.9 per cent on the same period in 2018, with sparking wine and champagne experiencing the biggest decline at 11.3 per cent, data from Nielsen showed.
Alcohol-free and low-alcohol beer sales were up by 27.2 per cent. The boost came the month after Bord Bia launched...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team