Interior design communicates brand values just as much as anything else
When we think about brand values, we usually look outwards with websites, marketing and customer service – but what about interior design
How a brand’s identity is communicated through design is usually considered in terms of logo development, marketing materials, advertising campaigns and comprehensive digital marketing strategies.
In the interior design business, a well-designed space communicates brand values in a more subtle, yet highly effective way. The benefits of a well- designed space, from strengthening brand identity to improved customer loyalty and increased profits, are significant and shouldn’t be ignored.
The physical space that a...
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