Pop-up shops to get a database of potential sites

Pop-up shops to get a database of potential sites
The Cuisine de France brand tried a pop-up shop

The concept is similar to Airbnb for retail properties

Businesses and brands have quickly cottoned to the benefits of pop-up shops, such as for testing products, or potential locations for more permanent outlets. They do away with the need to commit to long-term leases and they allow brands to build awareness as well as giving fledgling start-ups a chance to get off the ground.

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