New urban legends in the making
Commercial investors are more likely to be swayed by a city’s quality of life and its approach to innovation than by its economics, a new report finds
It’s more grit than money which fundamentally attracts commercial investors and occupiers to a metropolis. That’s according to JLL’s latest research report entitled The Business of Cities.
Economic fundamentals are no longer at the forefront of investors’ decision-making process; quality of life, innovation, sustainability and governance increasingly factor into location and investment decisions. Cities which adapt to new economic models – such as the innovation economy, experience economy, sharing economy and circular economy ...
