What you hear, as opposed to what you’re told

What you hear, as opposed to what you’re told

There is a disconnect in the planning process that means designing in response to what people are saying they want and need will frequently get you a firm ‘No’

Don’t make the mistake of taking what you hear as being the same as what you’re told.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive​.

Related Articles

More from The Business Post