Commercial Property

Feeding the growing appetite for fun experiences

Competitive socialising has reached a new level of sophistication in which people choose Instagram and TikTok-friendly experiences over material things

Swingers in New York, a ‘competitive socialising’ venue which accommodates three nine-hole golf courses, multiple bars and an elevated dining area

Hospitality, leisure and experiential services appear to have succeeded in stopping the tide of online sales from overwhelming the retail sector. Now they could also help employers and landlords in attracting employees and employers back to offices. In turn, this could assist city areas that are suffering from weak consumer footfall.

But hospitality can no longer rest on the relatively passive experience of the interaction of customers. This sector too may have to up its ...