Feeding the growing appetite for fun experiences
Competitive socialising has reached a new level of sophistication in which people choose Instagram and TikTok-friendly experiences over material things
Hospitality, leisure and experiential services appear to have succeeded in stopping the tide of online sales from overwhelming the retail sector. Now they could also help employers and landlords in attracting employees and employers back to offices. In turn, this could assist city areas that are suffering from weak consumer footfall.
But hospitality can no longer rest on the relatively passive experience of the interaction of customers. This sector too may have to up its ...