Clicks and bricks combine for shopping satisfaction
Traditional retailers are investing in online sales to augment their in-store experience, rather than replace it
As Ireland gears up for the start of the Christmas shopping frenzy over the Black Friday and Cyber Monday weekend later this month, it appears the instore-versus-online dilemma, which threatened to destroy traditional retail, has been resolved to everyone’s satisfaction.
Recently, the polar offline and online shopping worlds have reconciled and become almost inseparable, thanks to innovative retailers and their investment in the omni-channel consumer experience.
‘Phygital retail’ is the result of major ...
