The Profile: Mike Ashley
The Newcastle United owner and self-confessed ‘power drinker’ is banking on his latest sponsorship deal being just the tonic to revive the poor performance of the Irish arm of his Frasers Group
In brief:
Name and role: Mike Ashley, chief executive of Frasers Group, formerly known as Sports Direct International
Age: 56
Appearance: portly, rumpled, exceedingly rich
Newsworthiness: his company is striking a sponsorship deal with Cork GAA
In depth:
In 2013 – or maybe 2014, memories are understandably a little hazy on the matter – Mike Ashley took the senior managers at his multibillion-pound company Sports Direct out for a lunch meeting.
The location was a ...