Skoda unveils its Vision for the future as the focus shifts to EVs

The Czech firm’s Vision 7S previews a new production model, while the VW group brand plans to change its logo and introduce a new design language to its range

The Skoda Vision 7S: its striking appearance serves as the introduction to Skoda's new design language

Skoda is embarking on a significant shift in strategy. The Czech company is introducing a new brand identity, tweaking its marketing and accelerating its transition to electrification.

The plan is all part of a €5.6 billion investment in “e-mobility”, along with a further €700 million in digitalisation over the next five years. Klaus Zellmer, who was appointed as chief executive of Skoda in April, said it would put the Volkswagen-owned brand “in an even stronger ...