Making it Work

Shoe Rescue bringing it home as it targets Irish market as well as America

The Cork company which uses natural powders to remove odours expects to double its turnover in the coming years with sales in the US market

Eddie O’Reilly of Shoe Rescue: ‘All the ingredients are natural, and we don’t outsource anything at all.’ Picture: Darragh Kane

Shoe Rescue, an Irish company specialising in powders that remove odours from shoes, has started exporting to the US as part of its plan to grow the business both at home and overseas.

The Cork company, which was founded in 2016 and sells primarily on Amazon, expects to double its turnover in the coming years with sales in the US market.

It also sells to stockists around Ireland, mostly sports stores including The Edge, Cummins ...