Recent deals indicate esports coming of age in Ireland
Munster Rugby has partnered with real-world F1 competitor Williams Racing and Currys, while Dublin-based Wylde has found a co-owner and ambassador in sprinting legend Usain Bolt
Anyone wondering if the growth of esports as a serious entertainment business was down solely to Covid-19 curtailing sporting events should consider two recent deals in Ireland.
Munster Rugby and Wylde, a Dublin-based esports business, have joined forces with established stars in real-world sporting arenas.
Munster’s esports division has launched a partnership with Williams Racing, the Formula 1 competitor, that it expects will unlock a string of new sponsors in the coming months. It has ...