Motoring: Porsche stays true to its sports car roots by driving ahead with diversification
Sales from cars such as the Macan and Cayenne SUVS are providing the German giant with the fiscal strength it needs to keep producing its high performance models
Throughout the years, Porsche may have won both critical acclaim for its products and also plenty of prestigious events on the motorsport calendar, but it hasn’t always been on the soundest of financial footings. Often, that was because it was a niche manufacturer, making only a small number of sports cars for a diehard clique of fans.
If you think that’s still the situation in 2021, think again. Porsche is no longer a bit-part player, ...