Marketing matters: Irish esports league hopes to tap into local talent with support from An Post

An Post Money Mate is sponsoring the initiative here which follows a global surge in interest in competitive gaming

Colm Roche, sponsorship director for esports and talent at Core Media, and Stuart Dempsey, chief executive of Legion eSports: the two companies will run the new Irish esports league. Picture: Bryan Meade

This is for the players. An Irish initiative is aiming to catch up with the growing global interest in esports by developing top talent and introducing a new league.

The Legion eSports series will involve five events over the next 12 months with a prize pool of €5,000. The move follows Munster Rugby’s move into esports last year, when it entered a team in the British League of Legends championship and entry by the Celtic ...