Ireland’s media habits returning to normal after a ‘skewed’ 2020

Core’s latest report has said that media consumption patterns are returning to pre-pandemic levels in the wake of restrictions being loosened

Tyrone players celebrate after winning the All-Ireland: the GAA final between Tyrone and Mayo in September took the top spot in terms of viewership. Picture: INPHO/Ryan Byrne

Streaming reigned supreme, cinema remained popular and TV habits began to return to pre-pandemic levels during the third quarter of this year, according to the latest media consumption report from Core.

The marketing agency said that in the third quarter of this year, there was a “settling” of media consumption patterns as people in Ireland returned to normality and societal restrictions loosened.

Adult TV viewership decreased by 5.3 per cent year-on-year from January to September, ...