How I work: ‘Being an entrepreneur is a team sport’

For Ian Blake, the founder of Squaredot, succeeding as a small business owner requires confidence not just in your own abilities, but also in the abilities of those you’ve hired

Ian Blake, chief executive of Squaredot: ‘The best employees are the ones who add value. They understand what the business is trying to achieve and then contribute to that by finding out what needs to be done and doing it.’ Picture: Fergal Phillips

Ian Blake is founder and managing director of Squaredot, an Irish B2B marketing agency, which he launched in 2015. Prior to this he was head of B2B marketing at Three Ireland and held a range of corporate and sales leadership roles at Vodafone.

There’s a fine line between bravery and stupidity. People sometimes comment that it was a brave move for me to set up my own business relatively late in my career, but I ...