Buymie green ‘spider’ ad spins affecting tale highlighting a personal touch

The campaign is a ‘significant milestone’ for the online grocery delivery service, which delivers to one in eight Dublin households

Devan Hughes, chief executive of Buymie, said the new campaign was ‘an exciting milestone’ for the company. Picture: Fergal Phillips

Green “spiders” are the unlikely stars of the first national television ad campaign from Buymie, the online grocery delivery service.

The ad, which will begin running on Monday, opens in 1980s Ireland with a young child called Brendan being given instructions by his mother to run to the local shops. But it’s not just a matter of him getting everything on the list.

“Don’t forget to get the tomatoes with the green spiders still on ...