Fianna Fáil set to target Varadkar 'brand-building'

Fianna Fáil set to target Varadkar 'brand-building'
Taoiseach Leo Varadkar with Canadian president Justin Trudeau in Montreal. Pic: Getty

The public will soon begin to demand fewer meaningless announcements and more substance from the new Taoiseach

Next week will mark three months since Leo Varadkar became Taoiseach. If you were any doubt about how different he is from his predecessors you’d need only have glanced at yesterday’s newspapers.

They were awash with images of Varadkar and his close ally Eoghan Murphy in various states of undress as they competed in the Dublin City Triathlon last Sunday morning. One tabloid front-page had an image of a half-naked Varadkar awkwardly...

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