ESRI behavioural study aims to tackle lack of public interest in high-speed broadband

Behavioural experts to investigate why people are so slow to connect after fewer than 6,000 sign up to NBP network

National Broadband Ireland has made high-speed services available to 34,500 homes and businesses in 11 counties, but just 5,500 have connected to the network so far

Behavioural experts have been called in to find ways of getting more people to sign up for high speed broadband.

Around 1.3 million out of 2.3 million households and businesses in Ireland have high-speed broadband of more than 100 megabytes per second, but many others are not taking up the service when it becomes available to them.

This is a particular concern for the state when it comes to the rollout of the €3 billion ...