Having started her jewellery business in 2013, Chupi Sweetman has grown the Chupi brand into a luxury online retailer with €5 million in annual sales.
In this podcast, Chupi offers her advice on starting out in business, scaling up and taking calculated risks.
"Have a plan, but have a spreadsheet to back it up," she counsels. "Often our dreams are so big they scare us, so we don't build a strategy to get there. And we don't measure it, so we don't know how we're progressing."
Listen back to all previous episodes, with entrepreneur Leonora O‘Brien, Hazel Chu, Lord Mayor of Dublin, Minister Catherine Martin and Anne O‘Leary, chief executive of Vodafone Ireland, at the below link.