We will rue mixing this dangerous cocktail of alcohol and sport

We will rue mixing this dangerous cocktail of alcohol and sport
Brian O’Driscoll is fronting a new advert promoting ‘responsible drinking’ Pic: INPHO

Why are we letting the drinks industry cynically promote a product that wreaks devastation across our society?

Next Sunday, thousands of rugby fans will pack the Aviva Stadium as Ireland play France in the Six Nations. If events off the field follow the usual pattern that has emerged in recent years, there will be a bizarre situation just before the game begins and also during and after half-time. When the teams line up for the pre-match presentation involving the President and the playing of the anthems, the stadium will be almost half-empty. How come, if the match is, as usual, a sell-out?

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