What Mourinho can learn from the top CEOs

With José Mourinho landing his dream job as Manchester United manager, can he build a lasting legacy?

It's up to José Mourinho to write himself into the history books of Manchester United Pic: Getty

In 1996, author Jim Collins set out to answer a simple question: ‘Can a good company become a great company, and if so, how?’ It would take him five years to answer the question, but ultimately resulted in the best-selling book, Good to Great: Why some companies make the leap . . . and others don’t.

The study remains one of my favourite in the field of management science; it is markedly different ...